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Create a brand personality people fall in love with on social

from By Emma Fitzpatrick

Want more likes, followers and engagement on your company's social media pages? Then, you need three things: gorgeous (on-brand) pictures, the right personality and an eagerness to socialize. In short, you need to cultivate a strategic brand personality and then bring it to life by connecting with your followers. Think about it. Individuals, not businesses, run the leading accounts on social. So, you need to act more like a human and less like a brand. more

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