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May we have your attention: Marketing to millennials

from Forbes

We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from the largest generational group in the U.S. Brands succeed when they start a conversation that someone wants to join. That’s part of what we do at my company, and that’s what Nielsen did in "The Millennials on Millennials Report," its latest report on the largest generational group in the U.S. Millennials are digital natives, which means that they grew up with a level of technological literacy that’s fairly new to the market. more


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