6 ways to build consumer trust for your business
Building consumer trust is a hurdle every business has to face, and it's not easy. The transparency offered by the web allows customers to feel personally involved with your brand. The strongest component of trust-building is something psychologists call social proof, a natural offshoot of word-of-mouth recommendations. With consumers turning to the web to verify a company, a brand, or a product before they buy or invest, the power of social proof is the driving force behind the influencer marketing.
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