How to turn a message into a moment using mobile marketing
According to recent estimates from eMarketer, approximately 75 percent of 12- to 17-year-olds in the U.S. own a smartphone. Another survey by Flagship Research puts the number at 87 percent for 14- to 18-year-olds. It should come as no surprise that in this digital age, youth are spending an average of nine hours in front of a screen each day.
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