IRI: Demand for local has revolutionized perimeter marketing
from Supermarket News
"The perimeter has undergone what we call a cataclysmic shift," Senior Principal at IRI Chris DuBois said during "Top Trends in Fresh: Hyperlocalization" webinar. DuBois was referring to the metamorphosis of grocery shopping from a simple, ritualistic chore to an experiential, cultural endeavor.
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