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Chicago Conference: Arming Yourself for a Changing World

from By Joanne Cleaver

How many times has a client asked you if you could take on a project that requires skills you have been picking up only in the course of work? I've had clients ask me to ghostwrite executive blogs, outline points for an investor pitch, write short speeches, and write video scripts. Did I know what I was doing? I do now.

I took the work based on my knowledge of the content, the client, and the audience, but it would have been great to have had specific training for the various formats that clients increasingly request. That's the philosophy driving a new series of workshops designed by the ASJA Educational Foundation. more

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