59 percent of consumers say online reviews as trustworthy as a friend
from Small Business Trends
Worried about the online reviews of your business? You should be. Nearly 3 in 5 shoppers say they find online reviews as trustworthy as a friend’s review. So, if a potential customer is considering your business or products and they don’t ask a friend about it, they're likely to decide based on your reviews. Those are the findings from a survey by ReportLinker on the trustworthiness of online reviews.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063