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Food makers bulk up on simple ingredients as consumers embrace clean labels

from Food Dive

For food and beverage giants plagued by slowing growth and heightening competition from nimble upstarts, the motto "less is more" is playing a bigger role in their everyday operations. The emphasis comes as nearly every big food products manufacturer ranging from General Mills and Hershey to Campbell Soup and Nestle is turning away from artificial colors and flavors, along with other additives such as preservatives and artificial sweeteners. more

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