The post-purchase experience: What consumers want
Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology. The report was based on data from a survey of 2,000 consumers in the United States age 25 and older. Most respondents rate their post-purchase experiences with product manufacturers as underwhelming, and 56 percent say they are generally disappointed with the post-purchase service they receive from retailers or e-commerce websites.
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