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How purpose and social responsibility can set your small business apart

from Forbes

You've probably noticed how some high-profile corporations are using social responsibility in their marketing strategies. Being involved in causes is a way to do something positive for others, strengthen your business' brand, create a richer company culture and produce a clearer sense of purpose and fulfillment. And you don't have to be a huge corporation to do so — even local businesses can engage in socially responsible activities to reap the benefits. more

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