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Segmenting your membership by generation (and why that matters)

from MemberClicks

Do you currently segment your association’s membership for marketing campaigns? Do you send out varying email messages based on member type, geographic location, special interest group, etc.? What about by generation? That last one’s a HUGE opportunity not only for engagement, but for retention as well. Different members have different wants and needs, and often, those tie back to a member’s age and career stage. more

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