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5 email marketing mistakes to stop making (and what to do instead)

from Business 2 Community

Here's a stat you have likely heard before: email marketing has a 4400 percent ROI, which means you can get back $44 for every $1 spent. But what if your campaigns don't produce that kind of ROI? Your campaigns may not generate results due to a few common mistakes in your email marketing strategy and execution. Some of these mistakes happen because they are counterintuitive. Others because email works differently than other marketing channels. more

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