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Japan's Kit Kat tourism is big business and getting bigger

from Skift

Wasabi, green tea and sake aren't just foods in Japan, they're also a few of the many versions of Kit Kats offered in the country. While the wafer-and-chocolate snacks have been available in more than 300 flavors here for more than four decades, recent offerings from custard pudding to ginger have made the nation the go-to destination for picking up odd variations. They're so popular among tourists that Nestle SA is building its first Kit Kat factory in 26 years to meet booming demand. more


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