Why some long-time members choose to stay engaged with their association
from Smooth the Path
Many associations see their most at-risk members – the ones least likely to renew – are new members. But some new members do engage with the association and go on to become engaged 3-7 year members. At the end of the membership cycle, we tend to see engagement fall off again among longtime members. But some longtime members choose to stay engaged, and this is what they say engages them.
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