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What to call your fund

from CFA Institute's Enterprising Investor

Very few successful entrepreneurs dismiss the role luck played in their careers. But can luck be multiplied through language? In the United States, stocks with ticker symbols that begin earlier in the alphabet are 5-15 percent more liquid than those toward the end. Picking a name for your firm that is both pronounceable and memorable would seem to play some role in the overall success of your effort. After all, you are unlikely to be the only game in town. more


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