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Bloomberg Launches an Entirely New Model of Media

from Adweek

Bloomberg is leveraging its vast reach in financial data, its media heft and its broad-based, deep-dive research to be the world's next go-to management consultancy. "Everything we do is from and for our audience," said Bloomberg Media global chief commercial officer Andrew Benett, who joined the company in June. "Yes, Bloomberg is a media owner, but it's so much more," Benett told Adweek. more


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