'Flash Boys' IEX tries to lure listings from giants NYSE, Nasdaq
When IEX Group Inc. won approval to become a full-fledged U.S. stock exchange last year, detractors were shocked the small, upstart firm pulled off the feat. Now, IEX is engaged in an even more challenging venture: It wants to lure corporate listings away from two entrenched giants, the New York Stock Exchange and Nasdaq. IEX rode to prominence in Michael Lewis’s 2014 book “Flash Boys,” which cast its leaders as heroes in a stock market rigged against small investors.
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