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IBM Watson-powered augmented intelligence seeks an edge in travel marketing

from Skift

Since 2010, International Business Machines has gone deeper into marketing — including travel marketing — through a series of acquisitions. IBM acquired web analytics firm Coremetrics, multichannel marketing tool Unica, mobile push technology vendor Xtify and email marketing platform Silverpop. Then it synthesized these solutions into a new services division, Watson Marketing. more


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