Training your staff to better sell your association's member benefits
You’ve heard it before: “We’re all in sales now.” To an extent, that’s true - especially for associations. There are a lot of things competing for your members’ and prospects’ time (and not to mention, money), so every touchpoint they have with your association (and every person they come in contact with) is an opportunity to sell - or not. That said, are all of your staff members equipped to “sell” your association’s member benefits?
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063