Membership 101: What is engagement, anyway?
from Spark Consulting
Association membership professionals, particularly in the last several years, talk about engagement A LOT. We want our members to be more engaged. We want to measure engagement. We want to score engagement. We want to reward engagement. We want to inspire our members’ competitive spirit to increase their engagement to be higher than the next member. We want to be able to show our boards an ever rising curve of engagement in our quarterly (or annual) graphic dashboard of KPIs. But what are we actually talking about when we deploy this (over?) used term?
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