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What is the Holy Grail of food tourism and how do you capitalise on it?

from The Independent

Food tourism has opened up new opportunities for producers, communities and restaurateurs to put their region on the map and showcase what they do to a wider audience. Holidaymakers to this country spend an estimated €2 billion on food during their stay, Fáilte Ireland estimates. Yet Ireland is still not considered a "food destination." According to United Nations World Travel Organization figures, around 10pc of the world's tourism market is made up of gastro-tourists, those who will travel to a particular region because of its food. more


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