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Interview: WTTC's new CEO knows overtourism will top her agenda

from Skift

In a sign that overtourism is becoming an unavoidable issue for the global travel industry, the World Travel & Tourism Council is planning to release a report on recommendations for travel brands on how to tackle the question. Although many residents of destinations confronting the problem in their daily lives may not agree, the WTTC report would also communicate the benefits of tourism in cities like Venice and Barcelona, which both have been focal points for headlines about overtourism. more

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