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Marketing to millennials: What you really need to know

from Business 2 Community

Unless you're a business that is specifically marketed to older adults, chances are that you want and crave the attention of millennials. The reason is simple: Millennials are among the most active and motivated buyers of products and services in the U.S. But it's no easy task to target this group, because millennials also tend to shift their allegiances rather quickly, seeking new and exciting experiences. more

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