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9 sensory packaging wins and fails

from Packaging Digest

Sensorial packaging cues are based in sound, sight and tactile perceptions, but it is important to remember that the impact of these perceptions is emotional and tied to semiotics. In other words, the sensation itself doesn't have meaning or exist in a vacuum. It is rarely strictly the enjoyment of (or disdain for) what we feel or hear, but rather the meaning that we ascribe to that sensational element that drives our reaction. more

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