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Big data for small businesses? Not so fast

from CustomerThink

Big data. Machine learning. These are all buzzwords du jour — and for good reason, since many of today’s biggest technological innovations revolve around these topics. Tech giants like Google, Facebook and Amazon use these technologies to improve their ad targeting, search results and recommendation engines. For these companies, innovations in machine learning can result in small percentages of improvement compared to previous models. This may not sound like a lot, but when you’re operating at such large scale, a small increase in revenue is a massive amount of money. more

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