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Changing the Mindset: How to Encourage Faculty to Think about Products and Understand Commercial Needs

from AUTM

While there is an overall positive shift in the attitude of faculty researchers towards commercialization, we can do much more to stimulate faculty's interest in commercial development. How do we motivate faculty to learn more about the process, including the needs and timelines of commercial partners?

Using real-life examples, we'll discuss proven approaches as well as those still being tested. Competitions, faculty workshops, lectures, company visits and exchanges are among the highlighted examples. Other techniques include formation of alliances with large companies and hiring scouting staff to proactively seek potential technologies. We'll discuss everything -from communications with lab members to tenure track requirements and policy changes. more


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