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Asking For "A Friend:" Content Marketing Post-Mortem

from By Sandra Gurvis

One of my very best “friends” whom I have known all my life — possibly my best friend, depending upon the day or mood — recently encountered a content marketing fail in which the client refused to pay her, I mean the “friend,” after she completed the work requested. They said terrible things about her and her writing, insulting both her and by extension, her cats, who were none too pleased. My “friend” was very upset. She berated herself for not insisting on getting at least one-third up front, as she normally does. However, instead of calling herself a desperate loser (a not uncommon feeling when this happens, I’ve been told), she called ASJA’s content marketing guru and Board of Directors secretary, Jennifer Goforth Gregory. Along with the sweet comfort of common sense, Jennifer also dispensed some pearls of wisdom. more


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