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New report: 'Reality Check — Making Money With Facebook'


We struggled for hours to find a name for this report. We are not promoting Facebook, which is essentially a hard-hitting rival for digital ad dollars. Neither are we fighting Facebook, a valuable source of new readers and some shared revenue. We are certainly not talking about fake news. Fake news relates to issues of trust and quality, which have an impact on the business model. But we address that in other forums. more

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