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13 Lessons From An Epic Book Tour

from Writer's Digest

Months before my book, "Tides: The Science and Spirit of the Ocean," came out, I teamed with several publicists to build a 12-month, 100-event tour. Yes – 100! We targeted the coastal regions of North America, including Canada and Alaska. We booked events at universities, bookstores, grammar schools, breweries, museums, aquariums, libraries, Audubon Societies, surf shops, outdoor stores (L.L.Bean, REI), land trusts, literary conferences and festivals, science centers and specialty clubs (yacht clubs, book clubs and the Explorers Club). more

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