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Serving alcohol in movie theaters increases revenues, not underage drinking

from The Market Mogul

In Quentin Tarantino's 1994 film Pulp Fiction, when gangster Vincent Vega (John Travolta) explains to his partner Jules Winnfield (Samuel L. Jackson) the "little differences" between Europe and the States, one example he gives is, "Well, you can walk into a movie theatre in Amsterdam and buy a beer." Things have changed. Increasingly that is possible in the US as well. Many movie theatres now offer alcohol – wine, beer and sometimes spirits – in an attempt to attract customers and boost revenues. more

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