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Infographic: This 1 thing on your 'About' page can boost conversions by 300 percent

from Small Business Trends

If you’re missing a call-to-action in your about us page, you’re missing out on several leads. That’s according to data presented by digital marketing company Siege Media. Data shows adding a call-to-action towards the bottom of your about us page can increase conversions by 300 percent. Data also reveals a clear connection between videos and conversions on about us pages. According to a Forbes study, 59 percent of senior executives prefer video to text, if both are offered on a page. more

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