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Lidl stores gain little traction so far in US

from The Wall Street Journal

Since opening its first U.S. store in June, Lidl, the German grocery giant, hasn’t exactly upset the American grocery cart. The deep-discount store chain plotted its U.S. entry for years, spotting an opening in a vast market that was served mainly by conventional supermarkets, price-cutters such as Wal-Mart Stores Inc., and Lidl's main German rival, Aldi. Lidl had been gaining market share across Europe with affordable products that have lured thrifty shoppers across a range of demographics. more

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