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Food Lion extends trial of MVP Loyalty Rewards

from Supermarket News

Food Lion of Salisbury, N.C., has launched the "Shop & Earn MVP Customer Rewards Program" in the Greensboro, North Carolina, market. The initiative will allow shoppers to receive personalized savings on products and categories that they frequently purchase, provided that they hit preset shopping goals. The rewards are automatically redeemed on the next shopping trip after they are earned. more


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