A Nobel-winning solution to cyber security
Professor Richard Thaler collected a Nobel Prize for his insights into behavioral economics — the idea that, contrary to economic theory, humans are not rational actors when it comes to financial decisions, but can be nudged to make better choices. The most famous application of Thaler's insight is a law that encourages firms to automatically enroll workers in 401K plans rather than require them to sign up. This simple nudge has dramatically increased the amount that tens of millions of Americans have saved for retirement.
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