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Conagra is revamping the Slim Jim brand: Think office, not gas station

from CNBC

Grass-fed beef. Premium pork. Hormone-free. No artificial colors and flavors. Wait, you're talking about Slim Jim? Yes, those meat sticks that evoke childhood memories of gas stations and orange fingers are getting a makeover. Or, as Conagra says, Slim Jim is growing up. The company is releasing Slim Jim Premium Smoked Sticks that are shorter, come in a multiple-serving package and are available in trendy flavors like Thai Style Chili. more

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