The majority of small-business owners rely on word-of-mouth referrals. Here are 3 ways to get them
Alignable recently completed a survey of 7,500 small-business owners in North America and asked participants a single question — what's the best way to acquire local customers? The results? Eighty-five percent said word-of-mouth referrals. Two percent said radio ads. One percent said newspaper ads. Nine percent said Google/Facebook ads. Two percent said direct mail.
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