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Stop saying pageviews don't matter

from MediaShift

There is a common, disparaging discourse surrounding the relevance of the pageviews metric. I've heard pageviews called everything from passé to obsolete. Those descriptions may hold true in some environments. But in your average newsroom, pageviews aren't passé — they're a priority. I know this because over the past 10 months, for my doctoral research, I've talked about metrics with journalists, digital experts, data analysts, tech developers and sales people in six newsrooms. more

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