Investing in Millennials' newfound love for the great outdoors
from The Street
Towable trailers are officially back in vogue. That's great news for Winnebago Industries Inc., which recently acquired towable RV maker Grand Design for about $521 million. Grand Design specializes in the kind of cool-looking RVs that the younger set has started to favor in their desire for experiences. A study from the Harris Group found that 72 percent of Millennials prefer to spend their money on experiences rather than on things. So it looks like Winnebago's gamble will pay off.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063