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Working for Brands Doesn't Have To Dilute Your Personal Brand As A Freelance Creative

from The Content Standard by Skyword

When you’re a freelance creative, coming up with fresh ideas and delivering quality work isn’t always enough to stand out from the crowd. It’s essential to also have a solid personal brand. However, when it comes to content marketing, a common concern many freelance creatives share is that working for brands taints or dilutes their own. Or worse, it turns them into a sellout. more

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