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Right balance of tech, personalization is key to attracting talent, research finds

from Staffing Industry Analysts

Finding the right balance of technology and personalization is key to attracting top talent, according to research released by ManpowerGroup Solutions. The report, “Swipe Right: Candidate Technology Preferences During the Job Search,” found 52 percent of candidates from around the globe would like to use mobile apps to apply for jobs from their smartphones. However, the report also highlights that personalization is key, with more than one-third of candidates saying that automated messages that are not personally targeted undermine an employer’s credibility. more

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