CCA Frequently Asked Questions — What are some of the key emerging technologies?
The car wash industry has been slowly increasing its appetite towards new technologies in order to assist with streamlining operations. Operators are looking for new ways to modernize their product offerings and differentiate themselves from their competitors – especially in saturated markets.
Mobile Payments is one such emerging technology. Due to the increasing cost of hardware and entry payment systems there is a need to explore other solutions that reduce their dependence on such technologies. The objective is to make it easier and faster for people to wash - eliminating the friction of selecting a wash, paying for the wash, waiting for the card to activate on site, etc.
Mobile payment solutions eliminate the need for expensive hardware upgrades and have loyalty programs already built into the solution. These innovations are designed to make the customer experience as easy as possible, while also allowing the operator to provide incentives to the customer in order to promote a return to the car wash. As an added bonus, there is no need for the customer to have their wallet on them- as the credit card is already uploaded in the phone app – which therefore increases efficiencies and throughput onsite.
We anticipate that a large number of operators will switch from conventional payment methods to mobile-based payment systems in the coming years.
– Kirsten Potvin, Business Development, Carwash Finder Inc. and Director of CCA
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063