New study says American shoppers prefer physical stores vs. online
from Tire Review
A new study commissioned by June20, a company that creates interactive and engaging retail displays, found that 84 percent of Americans prefer to shop at brick-and-mortar stores or at a combination of online and in-store retailers. The study of 1,000 U.S. adults conducted by Propeller Insights in October 2017 found that while American consumers still love the brick-and-mortar shopping experience, the online shopping experience offers benefits they don’t easily get in stores like user reviews, videos and specifications they need to help them make choices when buying a product.
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