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Want to improve customer retention? Being socially responsible may help

from American Express OPEN Forum

Every business wants to improve customer retention — and for good reasons. It can be a more efficient and profitable to keep clients instead of spending precious resources to find new ones. Loyal customers and clients tend to spend more, too: A new customer may not want to bet the bank that your business is as good as you say it is. If you're looking for ways to keep your loyal patrons, it may be heartening to know that you can bring in repeat business whenever you give back to the community or a worthy cause. more

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