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Stop over-qualifying leads

from Pro Remodeler

From July 19: The construction industry is booming. It used to be commonplace for homeowners to get three bids before deciding on a contractor. Now they are lucky to get three estimates and luckier still to find a capable contractor that isn’t already booked through the summer. But there's a disturbing trend among salespeople and the owners of smaller remodeling companies: Many of them are over-qualifying leads. more

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