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Thousands of bi-fold door customers are not finding doors online because they are calling them the wrong name

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From Sept. 20: With so much product research carried out online prior to purchasing an item, it makes sense to make sure a product is easy to find. Unfortunately, when customers are unsure of the exact name of a product, they may end up searching for the wrong item entirely, resulting in thousands of fruitless searches each month. Aside from customers not finding what they are looking for, this also means that manufacturers are missing out on a huge amount of online traffic, not to mention potential sales. more


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