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A personal touch makes for a happier holiday season

from Fred Berns

While your competitors scramble to get out their holiday cards, why not do something this season that most of them don't do? Get personal. Share your seasonal sentiments face to face if you can, or by phone if you can't. While sending out cards remains a popular way for business owners to extend season's greetings, it's not the most productive way. The problem with those cards is that they can easily get lost in the shuffle. So many of your prospects and clients get so much stuff from so many vendors that they don't always pay much attention to whom sent what. more


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