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How do I look? Product redesigns focus on what's on the outside

from Food Dive

The four manufacturers wanted to switch up the messages their product designs were sending to retail and online customers by phasing out designs that no longer conveyed what the products are about today. Even if nothing inside the package has changed, a rebranding can generate interest and excitement, and, as consumer tastes change, products sometimes need to evolve how they look to change with them. more

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