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Staying human-centered in a technology-focused world

from Ad Age

When Procter & Gamble was looking for ways to innovate and grow its business in the late 1990s, it found the answers not in technology but in human behavior. P&G started by watching how everyday people cleaned their floors, and noticed that a lot of effort was put into cleaning the mop itself, an unwieldy and often messy contraption. The solution? A simpler tool than the original—one that solved an everyday problem in a different way: the Swiffer. more


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