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Starbucks v. Dunkin': Iced coffee looks 'premium' in glass

from Packaging Digest

By a margin of more than two to one, respondents in our latest Who Wore It Better poll for Iced Coffee voted for Starbucks classic glass bottle over the shatter-resistant plastic container used by competitor Dunkin' Donuts. Many said it was because the Starbucks bottle projected a high-quality look, even though some admitted they prefer the taste of Dunkin'. more

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