From Name:
From Email:
To Name:
To Email:

Optional Message:


Sunlight-activated ink answers the question, 'Where is Chester?'

from Packaging World

Chester Cheetah, mascot for Frito-Lay's Cheetos brand recently had his day in the sun, with PepsiCo Mexico's Where is Chester? promotion, which featured sunlight-activated bags that revealed the mischievous cat in 16 poses. From a technical perspective, the promotion is believed to be the largest commercialization and distribution of photochromic technology for a major CPG brand to date, anywhere in the world. more


Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063