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Sunlight-activated ink answers the question, 'Where is Chester?'

from Packaging World

Chester Cheetah, mascot for Frito-Lay's Cheetos brand recently had his day in the sun, with PepsiCo Mexico's Where is Chester? promotion, which featured sunlight-activated bags that revealed the mischievous cat in 16 poses. From a technical perspective, the promotion is believed to be the largest commercialization and distribution of photochromic technology for a major CPG brand to date, anywhere in the world. more

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